Rotman School of Management / en Missing a deadline has a bigger impact than you might think: Study /news/researchers-find-missing-deadline-has-bigger-impact-you-might-think-study <span class="field field--name-title field--type-string field--label-hidden">Missing a deadline has a bigger impact than you might think: Study </span> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="eager" srcset="/sites/default/files/styles/news_banner_370/public/2024-11/headache-stress-and-business-woman-on-laptop-in-b-2023-11-27-05-25-36-utc.jpg-crop.jpg?h=81d682ee&amp;itok=KjbnCrzY 370w, /sites/default/files/styles/news_banner_740/public/2024-11/headache-stress-and-business-woman-on-laptop-in-b-2023-11-27-05-25-36-utc.jpg-crop.jpg?h=81d682ee&amp;itok=rENu9XdM 740w, /sites/default/files/styles/news_banner_1110/public/2024-11/headache-stress-and-business-woman-on-laptop-in-b-2023-11-27-05-25-36-utc.jpg-crop.jpg?h=81d682ee&amp;itok=mo49piOX 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/2024-11/headache-stress-and-business-woman-on-laptop-in-b-2023-11-27-05-25-36-utc.jpg-crop.jpg?h=81d682ee&amp;itok=KjbnCrzY" alt="stressed out woman workingo on a laptop"> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Christopher.Sorensen</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-11-04T10:22:40-05:00" title="Monday, November 4, 2024 - 10:22" class="datetime">Mon, 11/04/2024 - 10:22</time> </span> <div class="clearfix text-formatted field field--name-field-cutline-long field--type-text-long field--label-above"> <div class="field__label">Cutline</div> <div class="field__item"><p><em>(photo by Envato Elements)</em></p> </div> </div> <div class="field field--name-field-author-reporters field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/authors-reporters/alexa-battler" hreflang="en">Alexa Battler</a></div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-above"> <div class="field__label">Topic</div> <div class="field__item"><a href="/news/topics/breaking-research" hreflang="en">Breaking Research</a></div> </div> <div class="field field--name-field-story-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/tags/research-innovation" hreflang="en">Research &amp; Innovation</a></div> <div class="field__item"><a href="/news/tags/rotman-school-management" hreflang="en">Rotman School of Management</a></div> <div class="field__item"><a href="/news/tags/u-t-scarborough" hreflang="en">³Ō¹Ļ±¬ĮĻ Scarborough</a></div> </div> <div class="field field--name-field-subheadline field--type-string-long field--label-above"> <div class="field__label">Subheadline</div> <div class="field__item">People who were told work was submitted late considered it to be of lower quality than the same work submitted early or on time</div> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Missing a deadline has more complex consequences than you might think.</p> <p>Researchers at the University of Toronto found that if you submit a piece of work late, people will think itā€™s lower in quality than if you were to submit the exact same work on time or early.&nbsp;</p> <p>This is because missing a deadline can prompt others view you as less competent ā€“&nbsp;and therefore your work must also be lacking,&nbsp;according to the study.</p> <p>ā€œAll the research that we could find looked at how deadlines impact the minds and actions of workers,ā€&nbsp;says study co-author&nbsp;<strong>Sam Maglio</strong>, a professor of marketing in the&nbsp;department of management&nbsp;at ³Ō¹Ļ±¬ĮĻ Scarborough and the Rotman School of Management.</p> <p>ā€œWe wanted to know how a deadline impacts the minds and actions of others when they look at those workers.ā€</p> <p>Researchers surveyed thousands of people in the U.S. and U.K. across 18 experiments and studies,&nbsp;including managers, executives, human resources personnel and others whose jobs included evaluating others.</p> <p>They presented participants with the same examples of work, including advertising flyers, art, business proposals, product pitches, photography and news articles ā€“ and&nbsp;then asked them to rate it. But first, they mentioned whether it was either submitted early, right at the deadline or late. Respondents who were told it was late consistently rated the work as worse in quality than those who were told the same work was early or on time.&nbsp;</p> <p>ā€œEveryone saw the exact same art contest entry, school submission or business proposal, but they couldn't help but use their knowledge of when it came in to guide their evaluation of how good it was,ā€ says Maglio, who co-authored the study with alumnus&nbsp;<strong>David Fang</strong>.&nbsp;</p> <p>The study, published in&nbsp;<a href="https://www.sciencedirect.com/science/article/abs/pii/S0749597824000578"><em>Organizational Behavior and Human Decision Processes</em></a>,&nbsp;also finds there isnā€™t much benefit to submitting work early since evaluators tended to rank work submitted before and at the deadline as the same quality, meaning thereā€™s no boost in an evaluatorā€™s opinion of an employee who submits work early.&nbsp;</p> <p>Late submission made evaluators rate work about as negatively as work that had objective shortcomings in quality such as not meeting a word count. Furthermore, it didn't matter how late the work was submitted. Work submitted one week after the deadline caused both the employee and the work to be viewed just as negatively as work that was one day late. That remained the case if the employee gave their manager advance warning that they would miss the deadline.&nbsp;Even for an employee with a history of getting their work in on time, one missed deadline still damaged their competence and integrity in evaluatorsā€™ eyes.&nbsp;</p> <p>A missed deadline also led evaluators to believe an employee had less integrity, and they reported theyā€™d be less likely to ask that employee to do other tasks in the future. The researchers note this could limit an employeeā€™s opportunities to prove themselves and earn promotions.&nbsp;</p> <p>However, the reason behind the missed deadline mattered, researchers found. If it was due to forces beyond an employeeā€™s control, such as jury duty, evaluators didnā€™t end up with as negative a view of the employee or their work as they did when the reason was one within their control. Researchers also found the negative effects werenā€™t as severe if the deadline or work were framed as not particularly important.&nbsp;</p> <p>ā€œCommunication around deadlines is vital. If it's a hard, and not a soft, deadline, you as the manager should let your employees know. If the reason why you missed the deadline was beyond your control, you as the employee should let your manager know,ā€ Maglio says. ā€œThat seems to be one of the few instances in which people cut you a break.ā€</p> <p>The results persisted across language, age and culture. A field experiment was conducted in a high school in China that had students grade pieces of art in a staged contest. The art was on a piece of paper that also included the date it was submitted, showing that one version came in after the deadline and the other was in early. Even though the kids were explicitly told to ignore all other details on the paper other than the art itself, the version submitted after the deadline received lower grades.&nbsp;</p> <p>ā€œThat study breaks down the power imbalance that usually characterizes boss-employee relationships. These judging kids didnā€™t set the deadline. This is a peer-to-peer evaluation. But the effect holds,ā€ Maglio says. ā€œIt also makes the broader point that it doesn't really matter who set the deadline. In the eyes of the evaluator, any miss is a meaningful miss.ā€</p> </div> <div class="field field--name-field-news-home-page-banner field--type-boolean field--label-above"> <div class="field__label">News home page banner</div> <div class="field__item">Off</div> </div> Mon, 04 Nov 2024 15:22:40 +0000 Christopher.Sorensen 310437 at ³Ō¹Ļ±¬ĮĻ commerce grad discovers passion for teaching, science - and helping others /news/u-t-commerce-grad-discovers-passion-teaching-science-and-helping-others <span class="field field--name-title field--type-string field--label-hidden">³Ō¹Ļ±¬ĮĻ commerce grad discovers passion for teaching, science - and helping others</span> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="eager" srcset="/sites/default/files/styles/news_banner_370/public/2024-10/Roshawn-Headshot_-crop.jpg?h=81d682ee&amp;itok=UR_GaMgQ 370w, /sites/default/files/styles/news_banner_740/public/2024-10/Roshawn-Headshot_-crop.jpg?h=81d682ee&amp;itok=BE1e1KPI 740w, /sites/default/files/styles/news_banner_1110/public/2024-10/Roshawn-Headshot_-crop.jpg?h=81d682ee&amp;itok=nb9-QPiZ 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/2024-10/Roshawn-Headshot_-crop.jpg?h=81d682ee&amp;itok=UR_GaMgQ" alt="&quot;&quot;"> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Christopher.Sorensen</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-10-29T11:59:13-04:00" title="Tuesday, October 29, 2024 - 11:59" class="datetime">Tue, 10/29/2024 - 11:59</time> </span> <div class="clearfix text-formatted field field--name-field-cutline-long field--type-text-long field--label-above"> <div class="field__label">Cutline</div> <div class="field__item"><p><em>Roshawn Jamasi, a member of Innis College, is graduating with an honours bachelor of commerce with a specialization in management (supplied image)</em></p> </div> </div> <div class="field field--name-field-author-reporters field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/authors-reporters/sean-mcneely" hreflang="en">Sean McNeely</a></div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-above"> <div class="field__label">Topic</div> <div class="field__item"><a href="/news/topics/our-community" hreflang="en">Our Community</a></div> </div> <div class="field field--name-field-story-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/tags/convocation-2024" hreflang="en">Convocation 2024</a></div> <div class="field__item"><a href="/news/tags/faculty-arts-science" hreflang="en">Faculty of Arts &amp; Science</a></div> <div class="field__item"><a href="/news/tags/rotman-school-management" hreflang="en">Rotman School of Management</a></div> </div> <div class="field field--name-field-subheadline field--type-string-long field--label-above"> <div class="field__label">Subheadline</div> <div class="field__item">Roshawn Jamasi, who is now contemplating a career in medicine, volunteered in hospitals during his undergraduate studies and helped international students stay connected during COVID-19</div> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Applying to medical school might not seem like a natural next step for a commerce grad, but&nbsp;<strong>Roshawn Jamasi</strong>&nbsp;says itā€™s all part his rich University of Toronto journey ā€“ one that also included discovering passions for teaching, science and volunteer work.</p> <p>As a member of Innis College, Jamasi is graduating with an honours bachelor of commerce with a specialization in management through a joint program between the Rotman School of Management and the Faculty of Arts &amp; Science.</p> <p>ā€œSomething I loved broadly about the program was the quality of professors,ā€ Jamasi says. ā€œIt was clear how knowledgeable they were in the depth and breadth of their experiences. The wisdom they shared was incredible.ā€</p> <p>In particular, he credits&nbsp;<strong>Cindy Blois</strong>, an assistant professor, teaching stream, in the&nbsp;department of mathematics, for giving him the opportunity to teach in his second year.</p> <p>ā€œShe took a chance on me to help teach a calculus course,ā€ says Jamasi, who earned the departmentā€™s Daniel B. DeLury Teaching Assistant Award in 2023. ā€œI fell in love with teaching tutorials, working with first-years and helping with lectures.&nbsp;</p> <p>ā€œThat was one of the more standout experiences I had as an undergrad.ā€</p> <p>He says his programā€™s flexibility allowed him to take courses in psychology, immunity and infection, human physiology, environmental human health, chemistry, human biology, and brain pharmacology.</p> <p>&nbsp;ā€œI was able to really develop my skills outside of commerce which helped me find my true passion for science, while teaching me key transferable skills through my program courses.ā€</p> <p>Jamasi, who has had heart disease since he was 13, says he also learned the importance of putting health and well-being first ā€“ after pushing himself a little too hard in his first year.</p> <p>ā€œI would wake up at 4:30 a.m. and study for eight hours straight. I'd be getting four or five hours of sleep every night. My grades were excellent but by the exam period of second semester, my body finally quit on me as I incurred a new stomach condition."</p> <p>This pain paired with managing his heart disease forced Jamasi to step back and better manage his course load and his busy schedule for his remaining years. He says heā€™s grateful to Innis College for being supportive and giving him the accommodations he needed to continue his studies.</p> <p>ā€œAt the end of the day, a student canā€™t perform at their best if they're not in their best health,ā€ he says.</p> <p>Helping others flourish was a consistent theme throughout Jamasiā€™s academic journey.&nbsp;</p> <p>An Equity, Diversity and Inclusion (EDI) team he helped establish within his program enabled international students to better connect digitally with the rest of the program during the COVID pandemic when much of life was lived online. The team soon realized students in China were at a disadvantage because many of the programā€™s clubs and associations primarily used Instagram and Facebook to promote their events and activities.</p> <p>ā€œAt the time Instagram was blocked in China, so was Facebook,ā€ Jamasi says, adding that the team helped the groups share their information on the social media platform WeChat.</p> <p>ā€œThis way, they had another way of getting all of the information, resources and potential job opportunities. That was something we were proud of.ā€</p> <p>Wanting to connect students further, Jamasi and his team also created a way to show the human side of his classmates.</p> <p>ā€œWe find our program is very competitive,ā€ he says. ā€œOur surveys were showing a lack of connectedness between students, and a lack of appreciation of each other and the diversity we bring.ā€</p> <p>To offset this, he and his team created an Instagram page called&nbsp;<a href="https://www.instagram.com/peopleofrc/?hl=en">peopleofRC</a>&nbsp;that features students sharing interesting facts and experiences outside of academics.</p> <p>ā€œThereā€™s nothing about personal achievements, nothing about accolades, itā€™s just sharing something unique about yourself that we can all celebrate,ā€ says Jamasi.</p> <p>Jamasiā€™s desire to support others also saw him volunteering at nearby Toronto hospitals.</p> <p>ā€œI began volunteering at Toronto Western Hospital when I was 16,ā€ he says. ā€œThat's always been a nice way for me to take my mind off school and focus on other people. I would visit patients who were staying overnight and keep them company and help them feel like they're not alone. That was always really satisfying for me. I learned a lot about so many different types of people.</p> <p>ā€œSome days I'd have class in the morning. After that, I'd run to the hospital because it's so close and do some volunteering and come back to classes in the evening. Those were some of the best days.ā€</p> <p>Jamasi has applied to medical school though he hasnā€™t decided which field of medicine interests him most.</p> <p>ā€œBut I'm happy that I did this Rotman degree because it teaches you so many soft skills, like how to communicate, how to present yourself, how to present in a group of people, how to work in a team and lead a team,ā€ he says.</p> <p>ā€œAll those skills transfer to every aspect of business, whether you're in medicine, health care, or administration. I'm just so happy that I got to go to ³Ō¹Ļ±¬ĮĻ and experience everything I did.ā€</p> </div> <div class="field field--name-field-news-home-page-banner field--type-boolean field--label-above"> <div class="field__label">News home page banner</div> <div class="field__item">Off</div> </div> Tue, 29 Oct 2024 15:59:13 +0000 Christopher.Sorensen 310185 at 'Narrative reversal' is key to telling a great story in books, films and TV shows: Study /news/narrative-reversal-key-telling-great-story-books-film-and-tv-shows-study <span class="field field--name-title field--type-string field--label-hidden">'Narrative reversal' is key to telling a great story in books, films and TV shows: Study </span> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="eager" srcset="/sites/default/files/styles/news_banner_370/public/2024-09/GettyImages-1146821925-crop.jpg?h=81d682ee&amp;itok=02MRMTdd 370w, /sites/default/files/styles/news_banner_740/public/2024-09/GettyImages-1146821925-crop.jpg?h=81d682ee&amp;itok=QGgNewwm 740w, /sites/default/files/styles/news_banner_1110/public/2024-09/GettyImages-1146821925-crop.jpg?h=81d682ee&amp;itok=l1ULYfcL 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/2024-09/GettyImages-1146821925-crop.jpg?h=81d682ee&amp;itok=02MRMTdd" alt="A mother, father and child have a look of surprise on their faces while watching a movie at a theatre"> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Christopher.Sorensen</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-09-17T10:59:38-04:00" title="Tuesday, September 17, 2024 - 10:59" class="datetime">Tue, 09/17/2024 - 10:59</time> </span> <div class="clearfix text-formatted field field--name-field-cutline-long field--type-text-long field--label-above"> <div class="field__label">Cutline</div> <div class="field__item"><p><em>(photo by&nbsp;Klaus Vedfelt/Getty Images)</em></p> </div> </div> <div class="field field--name-field-author-reporters field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/6901" hreflang="en">Rotman Staff</a></div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-above"> <div class="field__label">Topic</div> <div class="field__item"><a href="/news/topics/breaking-research" hreflang="en">Breaking Research</a></div> </div> <div class="field field--name-field-story-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/tags/film" hreflang="en">Film</a></div> <div class="field__item"><a href="/news/tags/literature" hreflang="en">Literature</a></div> <div class="field__item"><a href="/news/tags/research-innovation" hreflang="en">Research &amp; Innovation</a></div> <div class="field__item"><a href="/news/tags/rotman-school-management" hreflang="en">Rotman School of Management</a></div> </div> <div class="field field--name-field-subheadline field--type-string-long field--label-above"> <div class="field__label">Subheadline</div> <div class="field__item">Researchers found that works featuring changes of fortune, or turning points, were more popular and received better audience reviews</div> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Writers and scholars have long debated what makes for a great story, but&nbsp;<strong>Samsun Knight</strong>&nbsp;wanted to see whether there was a way to empirically determine which stories will be snore fests and which will leave audiences hungry for more.&nbsp;</p> <p>Using a scientistā€™s tools, the novelist and economist found that ā€œnarrative reversals,ā€ or peripeteias,&nbsp;were the key factor ā€“&nbsp;lots of them and the bigger the better.</p> <figure role="group" class="caption caption-drupal-media align-left"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-09/samsun-knight-crop.jpg" width="300" height="300" alt="&quot;&quot;"> </div> </div> <figcaption><em>Samsun Knight (supplied image)</em></figcaption> </figure> <p>Commonly known as changes of fortune or turning points, where charactersā€™ fortunes swing from good to bad and vice versa, Knight and his colleagues found that stories rich in these mechanisms boosted popularity and engagement with audiences through a range of media, from television to crowdfunding pitches.</p> <p>ā€œThe best-written stories were always either ā€˜building upā€™ a current reversal, or introducing a new plot point,ā€ says Knight, an assistant professor of marketing at the University of Torontoā€™s Rotman School of Management.</p> <p>ā€œIn our analysis, the best writers were those that were able to maintain both many plot points and strong build-up for each plot point across the course of the narrative.ā€</p> <p>The research, co-authored with <strong>Matthew D. Rocklage</strong> and <strong>Yakov Bart&nbsp;</strong>of Bostonā€™s Northeastern University, was <a href="https://www.science.org/doi/full/10.1126/sciadv.adl2013">recently published in the journal <em>Science Advances</em></a>.&nbsp;</p> <p>For the study, the researchers analyzed nearly 30,000 television shows, movies, novels, and crowdfunding pitches using computational linguistics, a blend of computer science and language analysis. The approach allowed them to quantify not only the number of a reversals in a text but also their degree or intensity by assigning numerical values to words based on how positive or negative they were.</p> <p>Movies and television shows with more and bigger reversals were better rated on the popular ratings site IMDb. Books with the most and biggest reversals were downloaded more than twice as often as books with the fewest reversals from the free online library Project Gutenberg. And GoFundMe pitches with more and larger reversals were as much as 39 per cent more likely to hit their fundraising goals.</p> <p>The Greek philosopher Aristotle was the first to identify peripeteia as a key feature of a good story, with <em>Oedipus Rex </em>serving as a classic example. Other thinkers have since added their ideas, including American playwright and dramaturg Leon Katz, whose scholarship particularly inspired Knightā€™s research.</p> <p>ā€œ[Katz] described the reversal as the basic unit of narrative ā€“ just as a sentence is the basic unit of a paragraph, or the syllogism is the basic unit of a logical proof,ā€ Knight says.</p> <p>In addition to helping psychologists understand how narrative works to educate, inform and inspire people, the findings may also benefit storytellers of all kinds.</p> <p>ā€œHopefully our research can help build a pedagogy for writers that allows them to rely on the accumulated knowledge of Aristotle et al. without having to reinvent the wheel on their own every time,ā€ says Knight.</p> <p>That includes himself. With another novel on the way, he was recently working on a chapter with a big reveal.</p> <p>ā€œI realized that this drop might hit harder if I gave the character more positive moments before pulling the rug out from under them.ā€&nbsp;</p> <p>&nbsp;</p> </div> <div class="field field--name-field-news-home-page-banner field--type-boolean field--label-above"> <div class="field__label">News home page banner</div> <div class="field__item">Off</div> </div> Tue, 17 Sep 2024 14:59:38 +0000 Christopher.Sorensen 309437 at Food for thought: First-year student campaigned for more nutritious, affordable meals in Niagara schools /news/food-thought-first-year-student-campaigned-more-nutritious-affordable-meals-niagara-schools <span class="field field--name-title field--type-string field--label-hidden">Food for thought: First-year student campaigned for more nutritious, affordable meals in Niagara schools</span> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="eager" srcset="/sites/default/files/styles/news_banner_370/public/2024-08/Graduation-crop.jpg?h=6240ddb9&amp;itok=XeOVvauv 370w, /sites/default/files/styles/news_banner_740/public/2024-08/Graduation-crop.jpg?h=6240ddb9&amp;itok=V0c-fXBY 740w, /sites/default/files/styles/news_banner_1110/public/2024-08/Graduation-crop.jpg?h=6240ddb9&amp;itok=bcOB_f1w 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/2024-08/Graduation-crop.jpg?h=6240ddb9&amp;itok=XeOVvauv" alt="&quot;&quot;"> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>rahul.kalvapalle</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-08-28T10:29:41-04:00" title="Wednesday, August 28, 2024 - 10:29" class="datetime">Wed, 08/28/2024 - 10:29</time> </span> <div class="clearfix text-formatted field field--name-field-cutline-long field--type-text-long field--label-above"> <div class="field__label">Cutline</div> <div class="field__item"><p><em>Julianna Marcel, who graduated from Greater Fort Erie Secondary School in Fort Erie, Ont., will be studying at Rotman Commerce this fall&nbsp;(photo courtesy of Julianna Marcel)</em></p> </div> </div> <div class="field field--name-field-author-reporters field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/authors-reporters/rahul-kalvapalle" hreflang="en">Rahul Kalvapalle</a></div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-above"> <div class="field__label">Topic</div> <div class="field__item"><a href="/news/topics/our-community" hreflang="en">Our Community</a></div> </div> <div class="field field--name-field-story-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/tags/back-school-2024" hreflang="en">Back to School 2024</a></div> <div class="field__item"><a href="/news/tags/faculty-arts-science" hreflang="en">Faculty of Arts &amp; Science</a></div> <div class="field__item"><a href="/news/tags/rotman-commerce" hreflang="en">Rotman Commerce</a></div> <div class="field__item"><a href="/news/tags/rotman-school-management" hreflang="en">Rotman School of Management</a></div> <div class="field__item"><a href="/news/tags/undergraduate-students" hreflang="en">Undergraduate Students</a></div> <div class="field__item"><a href="/news/tags/victoria-college" hreflang="en">Victoria College</a></div> </div> <div class="field field--name-field-subheadline field--type-string-long field--label-above"> <div class="field__label">Subheadline</div> <div class="field__item">As a high school student and Niagara Region school board trustee, Julianna Marcel led a successful effort to overhaul school cafeteria meals and secure funding for culinary education</div> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><strong>Julianna Marcel</strong> was in Grade 10 when a teacher pulled her out of science class and asked if sheā€™d be interested in joining the District School Board of Niagara (DSBN)ā€™s student trustee senate.</p> <p>ā€œI said yes, despite not knowing what it was,ā€ says Marcel of the group that serves as a bridge between the school board and student body.</p> <p>It would prove to be a fateful decision for both Marcel and the school board.</p> <p>Later elected to one of three student positions on the DSBNā€™s board of trustees, Marcel went&nbsp;on to lead a successful campaign to overhaul school cafeteria menus to make them more nutritious and affordable. The effort also helped secure funding for culinary education.</p> <p>ā€œIt ended up being one of the most transformative experiences of my life, connecting me deeply with both the student body and the educational community," Marcel says.</p> <p>Marcel, who will begin a bachelor of commerce degree at the University of Toronto this fall,&nbsp;decided to act when a survey revealed a significant demand for healthier, more affordable meal options.</p> <p>ā€œStudents expressed concerns about the high cost and low quality of their food, which I found unacceptable,ā€ she says. ā€œI recognized the need for change and saw an opportunity to advocate for healthier food in schools while better supporting our students.ā€&nbsp;</p> <p>As she attended Greater Fort Erie Secondary School in Fort Erie, Ont., Marcel educated herself on food services policy and finance and carried out research on the impact of nutrition on academic performance and student success.&nbsp;</p> <p>With her adviserā€™s encouragement, Marcel shared her findings in a letter to the president of DSBNā€™s food service provider. A series of meetings followed and, ultimately, a revamp of cafeteria menus.</p> <p>Next, Marcel turned her attention to campaigning for more resources for culinary education. This led to the DSBN allocating $500,000 in its 2023-24 budget to expand culinary education.</p> <p>Marcel's contributions were recognized with an <a href="https://www.opsba.org/2024-ontario-public-student-trustee-leadership-scholarship/">Ontario Public Student Trustee Leadership Scholarship</a>, jointly awarded by the Ontario Public School Boardsā€™ Association and the Public Board Council of OSTA-AECO. The&nbsp;award citation noted that her work benefited some 37,500 students.</p> <p>She's&nbsp;keen to highlight that the positive outcomes were the result of collective effort.</p> <p>ā€œI wouldnā€™t say that these changes are my accomplishments. They are a testament to what we can achieve when we listen to and involve students in decision-making processes,ā€ she says.</p> <figure role="group" class="caption caption-drupal-media"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/scale_image_750_width_/public/2024-08/Speaking%20-%20OSTA.jpg?itok=HxQy78eD" width="750" height="502" alt="Julianna Marcel " class="image-style-scale-image-750-width-"> </div> </div> <figcaption>The&nbsp;<em>advocacy work led by Marcel benefited more than 37,000 students (photo courtesy of Julianna Marcel)</em></figcaption> </figure> <p>In addition to her trustee responsibilities and keeping up her grades, Marcel also made sure to carefully consider her post-secondary options. She participated in the ³Ō¹Ļ±¬ĮĻ Faculty of Lawā€™s <a href="https://www.opsba.org/2024-ontario-public-student-trustee-leadership-scholarship/">youth summer programs</a> in 2022 and 2023 ā€“&nbsp;experiences that she says inspired her long-term ambition to attend law school at ³Ō¹Ļ±¬ĮĻ and become a technology and corporate lawyer.</p> <p>She says she is drawn to ³Ō¹Ļ±¬ĮĻā€™s vast array of resources and supports ā€“ and the diversity of its community.&nbsp;</p> <p>ā€œWhen I was picking between schools, I really did a deep delve into my top few choices and the University of Toronto has the most academic, extracurricular and career supports of any school that I researched,ā€ says Marcel, who&nbsp;will pursue a specialist in finance and economics at Rotman Commerce as member of Victoria College.</p> <p>ā€œComing to Toronto, Iā€™m so excited to get to know everyone, learn more about the people and communities around me and meet so many international students.ā€</p> <p>She intends to use her undergraduate years to enrich her understanding of how economics can be used to address societal problems.&nbsp;</p> <p>ā€œIā€™m drawn to economics because it offers a powerful framework for analyzing the challenges we face in society,ā€ Marcel says. ā€œWhether itā€™s understanding the causes of economic inequality or exploring the impacts of globalization or designing policies for sustainable growth, I believe economics provides the tools to critically access and influence the world around us.ā€</p> <p>Marcel also plans to make time for her many hobbies while at university: she plays five musical instruments, enjoys soccer and basketball, and loves writing.</p> <p>She hopes to start a tutoring business that engages ³Ō¹Ļ±¬ĮĻ students in assisting high school and elementary learners, and wants to get involved in student groups at Rotman Commerce ā€“ particularly the <a href="https://www.rclawassociation.com" target="_blank">Law Association</a>, <a href="https://rcfintech.ca" target="_blank">FinTech Association</a> and <a href="https://www.rcwib.net" target="_blank">Women in Business</a> group.</p> <p>"My ultimate goal is to support my community in every way that I can ā€“ not just in my first year but throughout my life," she says.</p> </div> <div class="field field--name-field-news-home-page-banner field--type-boolean field--label-above"> <div class="field__label">News home page banner</div> <div class="field__item">Off</div> </div> Wed, 28 Aug 2024 14:29:41 +0000 rahul.kalvapalle 309084 at Milt Harris Library, Rotman School of Management /node/308627 <span class="field field--name-title field--type-string field--label-hidden">Milt Harris Library, Rotman School of Management</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>laurie.bulchak</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-07-27T13:22:26-04:00" title="Saturday, July 27, 2024 - 13:22" class="datetime">Sat, 07/27/2024 - 13:22</time> </span> <div class="field field--name-field-url field--type-string field--label-above"> <div class="field__label">URL</div> <div class="field__item">https://www.rotman.utoronto.ca/faculty-and-research/milt-harris-library/</div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-above clearfix"> <h3 class="field__label">Tags</h3> <ul class="links field__items"> <li><a href="/news/tags/libraries" hreflang="en">Libraries</a></li> <li><a href="/news/tags/rotman-school-management" hreflang="en">Rotman School of Management</a></li> </ul> </div> <div class="field field--name-field-campus field--type-entity-reference field--label-above"> <div class="field__label">Campus</div> <div class="field__item"><a href="/taxonomy/term/6953" hreflang="en">St. George</a></div> </div> Sat, 27 Jul 2024 17:22:26 +0000 laurie.bulchak 308627 at Foreign-born CEOs more likely to acquire assets across borders - particularly in their home countries: Study /news/foreign-born-ceos-more-likely-acquire-assets-across-borders-particularly-their-home-countries <span class="field field--name-title field--type-string field--label-hidden">Foreign-born CEOs more likely to acquire assets across borders - particularly in their home countries: Study</span> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="eager" srcset="/sites/default/files/styles/news_banner_370/public/2024-07/GettyImages-71417761-crop.jpg?h=b0bcbf40&amp;itok=SVB4bcQt 370w, /sites/default/files/styles/news_banner_740/public/2024-07/GettyImages-71417761-crop.jpg?h=b0bcbf40&amp;itok=JPrPj0LA 740w, /sites/default/files/styles/news_banner_1110/public/2024-07/GettyImages-71417761-crop.jpg?h=b0bcbf40&amp;itok=uxQ88TNv 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/2024-07/GettyImages-71417761-crop.jpg?h=b0bcbf40&amp;itok=SVB4bcQt" alt="a female executive looks out a corner office window"> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>rahul.kalvapalle</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-07-22T12:53:05-04:00" title="Monday, July 22, 2024 - 12:53" class="datetime">Mon, 07/22/2024 - 12:53</time> </span> <div class="clearfix text-formatted field field--name-field-cutline-long field--type-text-long field--label-above"> <div class="field__label">Cutline</div> <div class="field__item"><p><em>(photo by&nbsp;ER Productions Limited/Getty Images)</em></p> </div> </div> <div class="field field--name-field-author-reporters field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/authors-reporters/ken-mcguffin" hreflang="en">Ken McGuffin</a></div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-above"> <div class="field__label">Topic</div> <div class="field__item"><a href="/news/topics/breaking-research" hreflang="en">Breaking Research</a></div> </div> <div class="field field--name-field-story-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/tags/business" hreflang="en">Business</a></div> <div class="field__item"><a href="/news/tags/global" hreflang="en">Global</a></div> <div class="field__item"><a href="/news/tags/research-innovation" hreflang="en">Research &amp; Innovation</a></div> <div class="field__item"><a href="/news/tags/rotman-school-management" hreflang="en">Rotman School of Management</a></div> <div class="field__item"><a href="/news/tags/u-t-scarborough" hreflang="en">³Ō¹Ļ±¬ĮĻ Scarborough</a></div> </div> <div class="field field--name-field-subheadline field--type-string-long field--label-above"> <div class="field__label">Subheadline</div> <div class="field__item">Researchers suggest the phenomenon is likely driven by local knowledge and connections, as well as a desire to ā€œgive backā€ </div> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>CEOs who have moved away from their country of origin are more likely to make international acquisitions, with a preference for targets in their birth country, a new study by researchers at the University of Toronto shows.</p> <p>Using a sample of nearly 1,300 corporate acquisitions over a 14-year period, <strong>Ron Shalev</strong>, an associate professor of accounting at ³Ō¹Ļ±¬ĮĻ Scarborough who is cross-appointed to the Rotman School of Management, and&nbsp;his&nbsp;co-authors compared acquisitions, financial and other corporate data with biographical information on the companiesā€™ CEOs at the time of the purchases.</p> <p>ā€œForeign-born CEOs are taking an increasing leadership role in the corporate world,ā€ says<strong>&nbsp;</strong>Shalev of the research. ā€œIn our sample, 24 per cent of the acquiring companies have foreign-born CEOs.ā€</p> <p>The study,&nbsp;<a href="http://onlinelibrary.wiley.com/doi/full/10.1111/1475-679X.12533">published in the&nbsp;<em>Journal of Accounting Research</em></a>,&nbsp;was co-authored by Milan-based researchers&nbsp;<strong>Antonio Marra</strong>&nbsp;of the UniversitĆ  Bocconi and&nbsp;<strong>Angela Pettinicchio</strong>&nbsp;of UniversitĆ  Cattolica del Sacro Cuore and SDA Bocconi School of Management.&nbsp;</p> <p>After examining the data, Shalev and his colleagues found that foreign-born CEOs were 43 per cent more likely than domestic-born ones to acquire across borders ā€“&nbsp;and that the phenomenon may be explained by a preference for acquiring in the countries of their birth. When considering all potential international targets that might be on the CEOā€™s radar, the researchers found that foreign-born CEOs were 17 times more likely to go after a buy in their country of origin versus another cross-border acquisition.</p> <p>That difference was explained by the CEO having a leg up by knowing more about the country and having local connections. They are also driven by a desire to ā€œgive backā€ to the place where they came from, the researchers say.</p> <p>The researchers also found that foreign-born CEOs were more than twice as likely to make an acquisition in a former colonizer of their birth country as they were to choose any other potential international target. ā€œThe idea is that if a CEO wants to bring pride to the birth country, she would acquire targets in the country that colonized it in the past,ā€ says Shalev.</p> <p>How are&nbsp;companies involved affected by CEOs tendency to acquire targets in their birth country?&nbsp;The acquiring companyā€™s shareholders see a 1.3&nbsp;per cent difference in excess returns on acquisitions in the CEOā€™s birth country, while shareholders of the target company enjoy a&nbsp;2.9&nbsp;per cent excess&nbsp;premium due to the purchase.</p> <p>ā€œThis is not something that should prevent the hiring of a CEO,ā€ Shalev says of the findings.</p> <p>Instead, he says itā€™s simply an aspect a companyā€™s board should be aware of and, if the CEO has a target in mind in their birth country, to take a harder look at the proposal. ā€œIn many cases these acquisitions will be good for the acquirer firm ā€“ but not always.ā€</p> </div> <div class="field field--name-field-news-home-page-banner field--type-boolean field--label-above"> <div class="field__label">News home page banner</div> <div class="field__item">Off</div> </div> Mon, 22 Jul 2024 16:53:05 +0000 rahul.kalvapalle 308468 at ³Ō¹Ļ±¬ĮĻ Chancellor Rose Patten celebrated for her exceptional leadership /news/u-t-chancellor-rose-patten-celebrated-her-exceptional-leadership <span class="field field--name-title field--type-string field--label-hidden">³Ō¹Ļ±¬ĮĻ Chancellor Rose Patten celebrated for her exceptional leadership</span> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="eager" srcset="/sites/default/files/styles/news_banner_370/public/2024-05/DZ2_9049-Edit-crop-v2.jpg?h=81d682ee&amp;itok=Y1_kSdmZ 370w, /sites/default/files/styles/news_banner_740/public/2024-05/DZ2_9049-Edit-crop-v2.jpg?h=81d682ee&amp;itok=des6xbka 740w, /sites/default/files/styles/news_banner_1110/public/2024-05/DZ2_9049-Edit-crop-v2.jpg?h=81d682ee&amp;itok=YQMY5uO2 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/2024-05/DZ2_9049-Edit-crop-v2.jpg?h=81d682ee&amp;itok=Y1_kSdmZ" alt="Rose Patten beams during her retirement ceremony"> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>bresgead</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-05-31T15:23:23-04:00" title="Friday, May 31, 2024 - 15:23" class="datetime">Fri, 05/31/2024 - 15:23</time> </span> <div class="clearfix text-formatted field field--name-field-cutline-long field--type-text-long field--label-above"> <div class="field__label">Cutline</div> <div class="field__item"><p><em>³Ō¹Ļ±¬ĮĻ Chancellor Rose Patten and her husband Tom Di Giacomo attend a recent farewell reception at Hart House to celebrate her tenure as the universityā€™s 34th chancellor&nbsp;(photo by Lisa Sakulensky)</em></p> </div> </div> <div class="field field--name-field-author-reporters field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/authors-reporters/adina-bresge" hreflang="en">Adina Bresge</a></div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-above"> <div class="field__label">Topic</div> <div class="field__item"><a href="/news/topics/our-community" hreflang="en">Our Community</a></div> </div> <div class="field field--name-field-story-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/tags/rose-patten" hreflang="en">Rose Patten</a></div> <div class="field__item"><a href="/news/tags/chancellor" hreflang="en">Chancellor</a></div> <div class="field__item"><a href="/news/tags/governing-council" hreflang="en">Governing Council</a></div> <div class="field__item"><a href="/news/tags/mentorship" hreflang="en">Mentorship</a></div> <div class="field__item"><a href="/news/tags/president-meric-gertler" hreflang="en">President Meric Gertler</a></div> <div class="field__item"><a href="/news/tags/rotman-school-management" hreflang="en">Rotman School of Management</a></div> </div> <div class="field field--name-field-subheadline field--type-string-long field--label-above"> <div class="field__label">Subheadline</div> <div class="field__item">ā€œRose and leadership go hand in hand. She wrote the book on the subject ā€“ literally"</div> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><div> <p><strong>Rose Patten</strong>ā€™s name was a byword for leadership at a celebration marking the culmination of her distinguished tenure as the University of Torontoā€™s 34th chancellor, with one speaker after the next taking to the stage to express their gratitude for her transformative influence on the university and its community of future leaders.</p> <p>After more than 25 years of service to the ³Ō¹Ļ±¬ĮĻ community, Patten is set to complete her second term as chancellor (the maximum length permitted)&nbsp;on June 30, leaving a legacy characterized by visionary leadership and her commitment to championing those who would follow her.</p> <p>At a farewell reception at Hart House, President <strong>Meric Gertler</strong> praised Pattenā€™s unparalleled ability to bring out the leader in each and every member of the ³Ō¹Ļ±¬ĮĻ community.</p> <p>ā€œRose and leadership go hand in hand. She wrote the book on the subject ā€“ literally,ā€ said President Gertler, referring to Pattenā€™s <em>vade mecum</em>, <a href="/news/intentional-leadership-chancellor-rose-patten-s-new-book-helps-leaders-navigate-today-s"><em>Intentional Leadership</em></a>. ā€œLeadership has been the central theme of her time as chancellor. It is the hallmark of her life and career, in business and in volunteer service.ā€</p> <figure role="group" class="caption caption-drupal-media align-center"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/scale_image_750_width_/public/2024-05/DZ6_8087-v2.jpg?itok=COB_2iAH" width="750" height="500" alt="&quot;&quot;" class="image-style-scale-image-750-width-"> </div> </div> <figcaption><em>³Ō¹Ļ±¬ĮĻ President Meric Gertler said leadership has been a hallmark of Chancellor Rose Pattenā€™s career (photo by Lisa Sakulensky)</em></figcaption> </figure> </div> <div>A major figure in Canadaā€™s financial services sector, Pattenā€™s long history with ³Ō¹Ļ±¬ĮĻ has been defined by her prolific engagement in, and enhancement of, almost every aspect of university life, President Gertler said.</div> <div> <p>Her involvement began as a member of Governing Council, where she served for the full extent of her nine allowable years, culminating in three yearsā€™ service as chair.</p> <p>From 2007 to 2010, Patten chaired the task force whose recommendations led to ³Ō¹Ļ±¬ĮĻā€™s current tri-campus governing structure.</p> <figure role="group" class="caption caption-drupal-media align-center"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/scale_image_750_width_/public/2024-05/DZ6_7855-crop.jpg?itok=MMAp6CMF" width="750" height="500" alt="&quot;&quot;" class="image-style-scale-image-750-width-"> </div> </div> <figcaption><em>Toronto-based portrait artist Brenda Bury, left, and Nobel Prize-winning ³Ō¹Ļ±¬ĮĻ University Professor Emeritus John Polanyi, middle, &nbsp;pose for a photo with Chancellor Rose Patten (photo by Lisa Sakulensky)</em></figcaption> </figure> <p>First elected as chancellor in 2018, Patten will have presided over 133 convocation ceremonies by the end of her six years in the position.</p> <p>In addition to her ceremonial duties, Patten has been a constant presence on campus as chancellor, attending scores of university events each year.</p> <p>Beyond her administrative roles, she has imparted her insights on leadership with the next generation as an adjunct professor at the Rotman School of Management, where she serves as co-director of the Executive Leadership Program.</p> <p>Myriad senior leaders at ³Ō¹Ļ±¬ĮĻ have drawn on Pattenā€™s expertise, President Gertler said ā€“ including himself.</p> </div> <div> <figure role="group" class="caption caption-drupal-media align-center"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/scale_image_750_width_/public/2024-05/DZ6_8257-crop.jpg?itok=436OdYg1" width="750" height="500" alt="&quot;&quot;" class="image-style-scale-image-750-width-"> </div> </div> <figcaption><em>Chancellor Rose Patten shakes hands with Governing Council Chair Anna Kennedy as former Interim President Frank Iacobucci and Trinity College Provost and Vice-Chancellor Mayo Moran look on (photo by Lisa Sakulensky)</em></figcaption> </figure> </div> <div><strong>Anna Kennedy</strong>, chair of Governing Council, also counted herself among the beneficiaries of Pattenā€™s knowledge and counsel.</div> <div> <p>ā€œRose has led with grace, wisdom and incredible generosity, providing insights and guidance to everyone she interacts with,ā€ Kennedy said. ā€œWeā€™re very thankful and grateful to have had the opportunity to be able to work alongside and learn from such an accomplished leader.ā€</p> <p>A former justice of the Supreme Court of Canada, <strong>Frank Iacobucci</strong> said his 10-month tenure as ³Ō¹Ļ±¬ĮĻā€™s interim president was as memorable as any other part of his career largely because of Pattenā€™s remarkable leadership.</p> <p>From breaking the glass ceiling in business to steering ³Ō¹Ļ±¬ĮĻ through uncertain times, Patten has converted challenges into opportunities throughout her distinguished career, Iacobucci said, but&nbsp;what sets Patten apart as a leader is her profound understanding that every organization is at its heart a human enterprise.</p> <p>ā€œA special talent Rose possesses is a respect for and fondness of people,ā€ said Iacobucci. ā€œHumanity is a companion for all that she says and does.ā€</p> <p><strong>Mayo Moran</strong>, provost and vice-chancellor of Trinity College, echoed this sentiment as she thanked Patten on behalf of the countless ³Ō¹Ļ±¬ĮĻ community members who have benefited from her human-centred approach to leadership.</p> <p>This is exemplified by Pattenā€™s steadfast commitment to mentorship, particularly for women leaders, that has not only made her a role model, but also the namesake of the <a href="https://ulearn.utoronto.ca/mentoring-program/">Rose Patten Mentorship Program</a>, said Moran.</p> <p>ā€œThe University of Toronto is so much better for having had you at helm,ā€ she said. ā€œI also feel heartened ā€¦ by the fact that youā€™ll continue, through your writing and your teaching, to shape generations who are going to go on and really exemplify the human side of leadership.ā€</p> </div> <div> <figure role="group" class="caption caption-drupal-media align-center"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/scale_image_750_width_/public/2024-05/DZ6_7906-crop.jpg?itok=xccEeTPg" width="750" height="500" alt="&quot;&quot;" class="image-style-scale-image-750-width-"> </div> </div> <figcaption><em>³Ō¹Ļ±¬ĮĻ Vice-President and Provost Trevor Young, left, poses for a picture with Chancellor Rose Patten (photo by Lisa Sakulensky)</em></figcaption> </figure> </div> <div>Following a video tribute, President Gertler announced that Patten recently made a new gift to the university, which, among other things, will enable the renewal of Convocation Hallā€™s grand, circular entrance hallway. That key space will now be called the Rose Patten Rotunda.</div> <div> <p>Additionally, a new scholarship at the Temerty Faculty of Medicine has been named the Rose M. Patten Graduate Student Scholarship.</p> <p>Both Patten and&nbsp;her husband,&nbsp;Tom Di Giacomo&nbsp;are long-time donors to the university, President Gertler said, supporting a range of initiatives to bolster student financial aid and academic programs. As a result of Pattenā€™s most recent gift, she and Di Giacomo are now members of the Chancellorsā€™ Circle of Benefactors, the community of ³Ō¹Ļ±¬ĮĻā€™s most generous philanthropic supporters.</p> <figure role="group" class="caption caption-drupal-media align-center"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/styles/scale_image_750_width_/public/2024-05/DZ2_9067-Edit-crop-v2.jpg?itok=GMcPKDd5" width="750" height="500" alt="&quot;&quot;" class="image-style-scale-image-750-width-"> </div> </div> <figcaption><em>Chancellor Rose Patten and her husband Tom Di Giacomo&nbsp;are among ³Ō¹Ļ±¬ĮĻā€™s most generous donors (photo by Lisa Sakulensky)</em></figcaption> </figure> <p>In her remarks, Patten said she was touched by the tributes and turnout to the reception, reflecting on how her relationship with ³Ō¹Ļ±¬ĮĻ has deepened over the past quarter-century.</p> <p>ā€œI often speak about mentoring and volunteering, and I always say that we receive more than we give, or at least as much,ā€ Patten said. ā€œAt ³Ō¹Ļ±¬ĮĻ, it was especially true for me. And let me say, it was more.ā€</p> <p>She highlighted her role in conferring degrees as a special privilege of her office, expressing what a joy itā€™s been to celebrate the milestone with graduating students and their families.</p> <p>Patten said every commitment sheā€™s made to ³Ō¹Ļ±¬ĮĻ has enriched her, noting that everyone has a role to play in leading the university toward a brighter future.</p> <p>ā€œIn this institution, thereā€™s always more to know, more to learn, more to appreciate, more to think about,ā€ she said. ā€œIt can make life not just a journey, but an adventure. I canā€™t imagine mine without my relationship with everyone here.ā€</p> </div> </div> <div class="field field--name-field-news-home-page-banner field--type-boolean field--label-above"> <div class="field__label">News home page banner</div> <div class="field__item">Off</div> </div> Fri, 31 May 2024 19:23:23 +0000 bresgead 307907 at Race-based police violence impacts wealth of Black families, study finds /news/race-based-police-violence-impacts-wealth-black-families-study-finds <span class="field field--name-title field--type-string field--label-hidden">Race-based police violence impacts wealth of Black families, study finds</span> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="eager" srcset="/sites/default/files/styles/news_banner_370/public/2024-05/GettyImages-2149740380-crop.jpg?h=b0bcbf40&amp;itok=aXUQvcml 370w, /sites/default/files/styles/news_banner_740/public/2024-05/GettyImages-2149740380-crop.jpg?h=b0bcbf40&amp;itok=COU0FKnc 740w, /sites/default/files/styles/news_banner_1110/public/2024-05/GettyImages-2149740380-crop.jpg?h=b0bcbf40&amp;itok=Vl7Bmi-8 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/2024-05/GettyImages-2149740380-crop.jpg?h=b0bcbf40&amp;itok=aXUQvcml" alt="a police officer stands guard behind police tape at a police involved shooting"> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Christopher.Sorensen</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-05-21T10:20:17-04:00" title="Tuesday, May 21, 2024 - 10:20" class="datetime">Tue, 05/21/2024 - 10:20</time> </span> <div class="clearfix text-formatted field field--name-field-cutline-long field--type-text-long field--label-above"> <div class="field__label">Cutline</div> <div class="field__item"><p><em>&nbsp;(photo by Jane Tyska/Digital First Media/East Bay Times via Getty Images)</em></p> </div> </div> <div class="field field--name-field-author-reporters field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/authors-reporters/diana-mehta" hreflang="en">Diana Mehta</a></div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-above"> <div class="field__label">Topic</div> <div class="field__item"><a href="/news/topics/breaking-research" hreflang="en">Breaking Research</a></div> </div> <div class="field field--name-field-story-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/tags/crime" hreflang="en">Crime</a></div> <div class="field__item"><a href="/news/tags/research-innovation" hreflang="en">Research &amp; Innovation</a></div> <div class="field__item"><a href="/news/tags/rotman-school-management" hreflang="en">Rotman School of Management</a></div> <div class="field__item"><a href="/news/tags/u-t-mississauga" hreflang="en">³Ō¹Ļ±¬ĮĻ Mississauga</a></div> </div> <div class="field field--name-field-subheadline field--type-string-long field--label-above"> <div class="field__label">Subheadline</div> <div class="field__item">Researchers say race-based police violence changes the way members of affected communities make financial decisions, with negative effects on their capacity to build long-term wealth</div> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Financial decision-making for Black individuals can be dealt a major blow by race-based police violence, new research suggests, offering insight into the far-reaching effects of police brutality.</p> <p>The study,&nbsp;titled ā€œRace, Police Violence, and Financial Decision-Making,ā€&nbsp;examined detailed American data on home ownership and contributions to a pension plan ā€“&nbsp;using statistics broken down by zip code ā€“&nbsp;as well as information on fatal police encounters.</p> <figure role="group" class="caption caption-drupal-media align-left"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-05/20170616_6-crop.jpg" width="200" height="300" alt="&quot;&quot;"> </div> </div> <figcaption><em>Lisa Kramer (supplied image)</em></figcaption> </figure> <p>The analysis suggests police violence negatively influence financial decision-making for Black individuals, even when they are not directly involved in the incidents.</p> <p>ā€œWe find that when a member of the Black community is killed in a police incident, the members of that racialized group in that local area experience changes in their financial decision-making that are not just statistically significant, but economically large,ā€ says co-author <strong>Lisa Kramer</strong>, a professor of finance in the department of management at University of Toronto Mississauga and the Rotman School of Management.&nbsp;</p> <p>ā€œI think what was most surprising was the magnitude of the effects.ā€</p> <p>The study, which will appear in the May issue of&nbsp;<a href="https://www.aeaweb.org/journals/pandp"><em>AEA Papers and Proceedings</em>,</a> was carried out by ³Ō¹Ļ±¬ĮĻā€™s Kramer,&nbsp;Duke Universityā€™s <strong>Vicki Bogan</strong>, University of Manitobaā€™s <strong>Chi Liao </strong>and University of Mannheimā€™s <strong>Alexandra Niessen-Ruenzi</strong>. It<strong>&nbsp;</strong>explored whether two key pieces of the ā€œwealth pieā€ for most individuals ā€“&nbsp;home ownership and retirement savings ā€“&nbsp;might be affected by race-based police violence. While many studies have already looked at the grief and community trauma associated with race-based police violence, Kramer says the ripple effects on economic decision-making have been analyzed to a far lesser extent.</p> <p>The research showed Black individuals were 47.5 per cent less likely to own a home than their non-Black counterparts. After exposure to police-based violence, that gap increases to 62.2 per cent, the study suggests. It also found that Black individualsā€™ participation in defined contribution pension plans was reduced after exposure to police violence.</p> <p>ā€œWe find already just to start with, just at the baseline, Black households are less likely to even own a home than others. And once they've observed one of these events in their local community, they become much less likely to own a home,ā€ Kramer says.</p> <p>Since researchers analyzed demographic, socio-economic and geographic data from U.S. households from 1999 to 2019, some recent key events ā€“&nbsp;including the 2020 Minneapolis police killing of George&nbsp;Floyd that prompted anti-racism protests all over the world ā€“&nbsp;were not captured.</p> <p>ā€œI think in this more recent era, where social media allows these events to get on the collective consciousness more quickly and more fully, we might find that any sort of traumatic implications that arise might even be more pervasive,ā€ Kramer says.</p> <p>And while the study is based on American data, Kramer says its findings likely apply in Canada as well.</p> <p>ā€œCertainly in Canada we have also had incidents of racialized violence with police involvement. We're not immune to that in Canada,ā€ she says. ā€œThere's every reason to believe that the effects that we document aren't unique to the United States.ā€</p> <p>The study doesnā€™t delve into why police-based violence could have such an effect on financial decision-making for Black individuals, but it does hint at possible explanations, including disengagement from financial decision-making after police violence in a local area and decisions to relocate following an incident.</p> <p>Kramer, who notes that the study does not seek to deliberately cast police forces in a negative light, says she and her colleagues want to explore possible causes for their findings in future research.</p> <p>ā€œRight now, weā€™re identifying a striking set of results,ā€ she says. ā€œWe find differences in financial outcomes at the local community level after these police-involved fatalities. Next, we need to identify the mechanisms that drive the results by testing different hypotheses.ā€</p> <p>The hope is that the research will add to broader findings on racial inequalities and spark ideas about potential remedies to underlying problems.</p> <p>ā€œWe're looking to explore those events through a financial lens because it's so important to make sure that households have the financial resources that they need,ā€ Kramer says. ā€œAnd if there is a connection there ā€“ as it appears there may be ā€“ we want to start the conversation, in a data-driven way.ā€</p> </div> <div class="field field--name-field-news-home-page-banner field--type-boolean field--label-above"> <div class="field__label">News home page banner</div> <div class="field__item">Off</div> </div> Tue, 21 May 2024 14:20:17 +0000 Christopher.Sorensen 307850 at ³Ō¹Ļ±¬ĮĻ study challenges stereotypes about lazy, unmotivated cannabis users /news/u-t-study-challenges-stereotypes-about-lazy-unmotivated-cannabis-users <span class="field field--name-title field--type-string field--label-hidden">³Ō¹Ļ±¬ĮĻ study challenges stereotypes about lazy, unmotivated cannabis users</span> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="eager" srcset="/sites/default/files/styles/news_banner_370/public/2024-04/Cannabis-web-lead.jpg?h=81d682ee&amp;itok=-_6vi8yE 370w, /sites/default/files/styles/news_banner_740/public/2024-04/Cannabis-web-lead.jpg?h=81d682ee&amp;itok=zyNqV28Y 740w, /sites/default/files/styles/news_banner_1110/public/2024-04/Cannabis-web-lead.jpg?h=81d682ee&amp;itok=tXf5kb6O 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/2024-04/Cannabis-web-lead.jpg?h=81d682ee&amp;itok=-_6vi8yE" alt="A row of marijuana plants being grown in a commercial greenhouse"> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>rahul.kalvapalle</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-04-29T13:51:28-04:00" title="Monday, April 29, 2024 - 13:51" class="datetime">Mon, 04/29/2024 - 13:51</time> </span> <div class="clearfix text-formatted field field--name-field-cutline-long field--type-text-long field--label-above"> <div class="field__label">Cutline</div> <div class="field__item"><p><em>(Bloomberg Creative Photos via Getty Images)</em></p> </div> </div> <div class="field field--name-field-author-reporters field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/authors-reporters/don-campbell" hreflang="en">Don Campbell</a></div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-above"> <div class="field__label">Topic</div> <div class="field__item"><a href="/news/topics/breaking-research" hreflang="en">Breaking Research</a></div> </div> <div class="field field--name-field-story-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/tags/cannabis" hreflang="en">Cannabis</a></div> <div class="field__item"><a href="/news/tags/psychology" hreflang="en">Psychology</a></div> <div class="field__item"><a href="/news/tags/rotman-school-management" hreflang="en">Rotman School of Management</a></div> <div class="field__item"><a href="/news/tags/u-t-scarborough" hreflang="en">³Ō¹Ļ±¬ĮĻ Scarborough</a></div> </div> <div class="field field--name-field-subheadline field--type-string-long field--label-above"> <div class="field__label">Subheadline</div> <div class="field__item">"Our data suggests that you can be hard-working, motivated and a chronic cannabis user at the same time."<br> </div> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Cannabis users might not be as lazy and unmotivated as popular stereotypes suggest, according to new research from the University of Toronto.</p> <p>In a study <a href="https://journals.sagepub.com/doi/10.1177/19485506241245744">published in the journal <em>Social Psychological and Personality Science</em></a>, researchers found that regular cannabis use had minimal effects on motivation and willpower, and that getting high was associated with more positive emotions and fewer negative ones.</p> <p>The research aimed to take an objective look at the effects of recreational cannabis on the daily lives of chronic users, says <strong>Michael Inzlicht</strong>, a professor in the department of psychology at ³Ō¹Ļ±¬ĮĻ Scarborough who led the study.&nbsp;</p> <p>ā€œThere is a stereotype that chronic cannabis users are somehow lazy or unproductive,ā€ says Inzlicht, who is cross-appointed to the Rotman School of Management. ā€œWe found thatā€™s not the case ā€“ their behaviours might change a bit in the moment while theyā€™re high, but our evidence shows they are not lazy or lacking motivation at all.ā€&nbsp;</p> <figure role="group" class="caption caption-drupal-media align-left"> <div> <div class="field field--name-field-media-image field--type-image field--label-hidden field__item"> <img loading="lazy" src="/sites/default/files/2024-04/embed_Inzlicht.jpg" width="300" height="450" alt="&quot;&quot;"> </div> </div> <figcaption><em>Professor Michael Inzlicht runs the Work and Play Lab at ³Ō¹Ļ±¬ĮĻ Scarborough (photo by Lorne Bridgeman)</em></figcaption> </figure> <p>For the study, scientists surveyed 260 chronic cannabis users ā€“ defined as those who used cannabis at least three times a week ā€“ five times per day over the course of a week. Participants received notifications through an app asking if they were high, and were then prompted to answer questionnaires that assessed their emotional state, motivation levels, willpower and self-regulation.</p> <p>Inzlicht says the most interesting finding relates to motivation, with participants found to be just as willing and motivated to exert effort in completing a task when high compared to when sober.</p> <p>Past research has shown mixed results when it comes to chronic cannabis use and motivation, with Inzlicht noting much of it relied on limited experimental designs that didn't account for differences between cannabis users and non-users, including variations in personality, mental health or use of other psychoactive substances.</p> <p>He says this study accounted for those pre-existing differences and also looked at chronic cannabis use while participants were actively high.</p> <p>The researchers did find that being high was associated with lower levels of self-regulation, an important trait for being able to accomplish tasks. Specifically, chronic users reported being more impulsive, less thoughtful and less orderly.</p> <p>ā€œThese things can detract someone from getting stuff done, but we didnā€™t find it made them less hard-working, responsible or able to focus,ā€ says Inzlicht, who runs the&nbsp;Work and Play Lab, which does research on self-control, motivation and empathy as well as social media, digital devices and recreational cannabis use.&nbsp;</p> <p>Chronic cannabis users were also found to experience a boost in positive emotions such as awe and gratitude when they were high, and a reduction in some negative emotions such as fear and anxiety. However, more chronic users were found to experience more negative emotions while high as well as while sober.</p> <p>The study also found no evidence of a ā€œweed hangoverā€ the day after cannabis use.</p> <p>Inzlicht notes that studying the effects of daily cannabis use was difficult in the past due to its legal status, and that most scholarship on the topic focused on negative impacts in an effort to curb use.</p> <p>Now that cannabis is legal in Canada, however, Inzlicht says he expects there will be more research focusing on both positive effects and risks.</p> <p>ā€œThe cannabis literature, historically, tended to focus a lot on the negative medical consequences of chronic use,ā€ says Inzlicht. ā€œPart of the motivation for this study is to take a neutral, clear-eyed approach to see how cannabis affects chronic users in their everyday lives.ā€&nbsp;</p> <p>He adds the study isnā€™t an endorsement of heavy cannabis use, pointing out there is plenty of research highlighting its risks ā€“ especially among adolescents.&nbsp;</p> <p>Rather, he points to Statistics Canada data showing that nearly one in 10 adult Canadians are regular cannabis users, and they come from all walks of life. Cannabis is also the fourth most used recreational drug after caffeine, alcohol and tobacco. But despite its increased legal and social acceptance, relatively little is known about the everyday experiences of regular users. &nbsp;</p> <p>ā€œOur data suggests that you can be hard-working, motivated and a chronic cannabis user at the same time.ā€&nbsp;</p> <p>The study received funding from the Social Sciences and Humanities Research Council of Canada.</p> </div> <div class="field field--name-field-news-home-page-banner field--type-boolean field--label-above"> <div class="field__label">News home page banner</div> <div class="field__item">Off</div> </div> Mon, 29 Apr 2024 17:51:28 +0000 rahul.kalvapalle 307652 at 'Nudging' consumers is a common marketing tactic, but study finds it carries risk /news/nudging-consumers-common-marketing-tactic-study-finds-it-carries-risks <span class="field field--name-title field--type-string field--label-hidden">'Nudging' consumers is a common marketing tactic, but study finds it carries risk</span> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="eager" srcset="/sites/default/files/styles/news_banner_370/public/2024-04/GettyImages-1654098899-crop.jpg?h=45fa7b6a&amp;itok=GknrOhTQ 370w, /sites/default/files/styles/news_banner_740/public/2024-04/GettyImages-1654098899-crop.jpg?h=45fa7b6a&amp;itok=e2H7m5td 740w, /sites/default/files/styles/news_banner_1110/public/2024-04/GettyImages-1654098899-crop.jpg?h=45fa7b6a&amp;itok=N_r6z0d8 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/2024-04/GettyImages-1654098899-crop.jpg?h=45fa7b6a&amp;itok=GknrOhTQ" alt="&quot;&quot;"> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>Christopher.Sorensen</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-04-03T12:31:15-04:00" title="Wednesday, April 3, 2024 - 12:31" class="datetime">Wed, 04/03/2024 - 12:31</time> </span> <div class="clearfix text-formatted field field--name-field-cutline-long field--type-text-long field--label-above"> <div class="field__label">Cutline</div> <div class="field__item"><p><em>Marketers should think twice before leaning on nudging as a tactic ā€œin situations where you care about longevity or you want the customer to use your products for a long time,ā€ says ³Ō¹Ļ±¬ĮĻ researcher Sam Maglio&nbsp;(R.J. Johnston Toronto Star/Toronto Star via Getty Images)</em></p> </div> </div> <div class="field field--name-field-author-reporters field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/taxonomy/term/6927" hreflang="en">Jared Lindzon</a></div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-above"> <div class="field__label">Topic</div> <div class="field__item"><a href="/news/topics/breaking-research" hreflang="en">Breaking Research</a></div> </div> <div class="field field--name-field-story-tags field--type-entity-reference field--label-hidden field__items"> <div class="field__item"><a href="/news/tags/marketing" hreflang="en">Marketing</a></div> <div class="field__item"><a href="/news/tags/research-innovation" hreflang="en">Research &amp; Innovation</a></div> <div class="field__item"><a href="/news/tags/rotman-school-management" hreflang="en">Rotman School of Management</a></div> <div class="field__item"><a href="/news/tags/u-t-scarborough" hreflang="en">³Ō¹Ļ±¬ĮĻ Scarborough</a></div> </div> <div class="field field--name-field-subheadline field--type-string-long field--label-above"> <div class="field__label">Subheadline</div> <div class="field__item">Researchers discover that subtle prompts designed to encourage consumers to make a particular purchase can have negative consequences in the long term</div> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Marketers have found so-called ā€œnudgingā€ to be an effective way to influence consumer behaviour ā€“&nbsp;but new research suggests those who are prompted, either subtly or directly, to select a particular product or service may be quicker to abandon it.</p> <p>A recent study, <a href="https://academic.oup.com/jcr/advance-article/doi/10.1093/jcr/ucad081/7491600?login=true" target="_blank">published in the <em>Journal of Consumer Research</em></a>, is among the first to consider the long-term impact of the widely utilized marketing tactic, which capitalizes on psychology and carefully designed prompts to encourage people&nbsp;to make a particular purchase. Examples include limited time offers or presenting people with a ā€œcompromiseā€ option between two extremes.</p> <p>Study co-author <strong>Sam Maglio</strong>, a professor of marketing and psychology at the University of Toronto Scarborough and the Rotman School of Management, says&nbsp;the research findings make it clear that nudging can have negative consequences for brands.</p> <p>In particular, he points to subscription offerings, which are becoming more prominent across a broad array of product and service categories.</p> <p>ā€œIf you want someone to continue renewing or using whatever service you provide for a long period of time, it turns out that nudges backfire,ā€ he says. &nbsp;</p> <p>Maglio conducted two experiments to test three of the most popular nudging strategies to see how they affected long-term utilization.</p> <p>In the first experiment, he offered students and faculty a free air plant. Among the control group, participants were offered the choice between a plant that was said to be lower maintenance and lower quality, and another that was higher maintenance and higher quality. For the nudged group, he offered a third ā€œmiddleā€ option that was average in both maintenance and quality.</p> <p>In reality, all plants were identical.</p> <p>ā€œResearch has shown that when people look at three options that include one extreme and another extreme, they gravitate towards the middle, compromise option,ā€ Maglio says. This form of nudging is referred to as the ā€˜compromise effect,ā€™ and proved effective in this experiment.</p> <p>In exchange for getting a free plant, participants received an email every two weeks asking whether they still had the plant. After the first 10 weeks, Maglio says there was little difference in the likelihood of caring for the plant between the nudged group, who were subtly persuaded with the ā€œcompromiseā€ option,&nbsp;and the control group.</p> <p>ā€œ[But] once you get to about three months in, then we start to see the rate of [retention] separate,ā€ he says. ā€œPeople in the nudged condition who picked the middle option were more likely to start saying, ā€˜Yep, I let it die,ā€™ or ā€˜Yep, I threw it out.ā€™</p> <p>ā€œIt ended up being a total of nine months that we kept checking in, and the longer we waited, the bigger the gap between those two groups got.ā€</p> <p>At the end of the experiment, the researchers found that those who were nudged into a selection were 16 per cent quicker to discard their plant than those in the control group.</p> <p>In the second experiment, researchers offered participants a free membership to a website that provided a new ā€œfun factā€ each day. In the control group, members were offered the choice between a ā€œTrivia Expertā€ subscription plan or a ā€œBack to Schoolā€ membership option.</p> <p>Another group of participants were automatically opted-in to the ā€œTrivia Expertā€ plan, but were provided the option to switch, utilizing a nudging strategy known as the ā€œdefault effect.ā€ In the final group, a third ā€œdecoyā€ option was added, titled ā€œTrivia Expert for Kids,ā€ which was designed to nudge the adult participants towards the ā€œTrivia Expertā€ option.</p> <p>As with the previous experiment, all of the options led to an identical product and both nudging strategies proved effective at influencing participantsā€™ behaviour ā€“ and&nbsp;both had a negative impact on participant retention. &nbsp;</p> <p>ā€œIn the control condition, where they just chose between ā€˜Trivia Expertā€™ and ā€˜Back to School,ā€™ they [logged in consistently] about 14 days in a row, and then they stopped,ā€ Maglio says. ā€œIn both of the nudge conditions ā€“&nbsp;default and decoy ā€“ they were only logged on for an average of eight days, so itā€™s a hefty drop-off after getting nudged as far as losing interest in the subscription.ā€</p> <p>Yet, despite the findings, Maglio suggests that nudging shouldnā€™t be abandoned as a marketing strategy, as its effectiveness in influencing buying decisions is well established. Instead, he suggests marketers think twice before leaning on such tactics ā€œin situations where you care about longevity, or you want the customer to use your products for a long time.ā€</p> <p>Maglio adds that there is little data on the long-term consequences of nudging, which could have significant implications for brand loyalty and consumer trust.</p> <p>ā€œWe need to get more specific about which kinds of nudges have a counterproductive effect, which kinds of nudges have no effect ā€“&nbsp;and which tactics work as a win-win for customers and brands,ā€ he said. ā€œWeā€™re coming in with two experiments after decades of nudging, so thereā€™s still a long way to go.ā€</p> <h3><a href="https://www-2.rotman.utoronto.ca/insightshub/behavioural-economics-marketing/nudging-consumption">Read the story at the Rotman Insights Hub</a></h3> </div> <div class="field field--name-field-news-home-page-banner field--type-boolean field--label-above"> <div class="field__label">News home page banner</div> <div class="field__item">Off</div> </div> Wed, 03 Apr 2024 16:31:15 +0000 Christopher.Sorensen 307213 at